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Love Your Practice

Jun 14, 2023

What is your story? Have you clarified your “why” within your brand? My guest on this episode is Joanna Scott, who, together with her husband, manages Studio 8e8: Dentistry’s Story-Driven Marketing Agency based in Columbus, Ohio. Joanna says, “We all have a unique story, and we’re all on a mission to make the world a better place, especially as women.” This episode will help bring clarity to you as a practice owner so you can effectively communicate your story with your patients as you market your practice!

Simply put, story and connection build trust with patients. Joanna notes, “Dentistry is an inspiring profession … full of humans serving humans,” and we all love and remember stories - especially those about people in our lives. Do your patients know your story? If not, now is the time to change this because we all have unique qualities that can connect us with the right patients for us.

Joanna’s company works to develop a custom digital presence for dentists so we can do a better job of telling patients who we really are. In this episode she shares information about what we should expect from our marketing agencies, the questions we should ask, and the importance of our websites and custom photography, video and more. Listen now to hear great tips and resources to showcase our stories, connect with our current and future patients, and establish trust with patients as we move forward with our practices!

Highlights from this episode:

  • The importance of being motivated by the relationships around us
  • Understanding that our teams are not our tribes and how that makes us better leaders
  • What story-driven marketing is and how it can improve relationships between dentists and patients
  • Stories are remembered so much more than facts
  • Three common mistakes with marketing and ways to avoid these mistakes
  • How to showcase brands and values

Resources and links mentioned: 

To get my FREE class Love Your Employees, text Loveyouremployees (all one word) to 6686

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Thank you so much for tuning in to this podcast! I would love it if you would share it with others and leave a review for others to see!

~ Laura