Jun 14, 2023
What is your story? Have you clarified your “why” within your brand? My guest on this episode is Joanna Scott, who, together with her husband, manages Studio 8e8: Dentistry’s Story-Driven Marketing Agency based in Columbus, Ohio. Joanna says, “We all have a unique story, and we’re all on a mission to make the world a better place, especially as women.” This episode will help bring clarity to you as a practice owner so you can effectively communicate your story with your patients as you market your practice!
Simply put, story and connection build trust with patients. Joanna notes, “Dentistry is an inspiring profession … full of humans serving humans,” and we all love and remember stories - especially those about people in our lives. Do your patients know your story? If not, now is the time to change this because we all have unique qualities that can connect us with the right patients for us.
Joanna’s company works to develop a custom digital presence for dentists so we can do a better job of telling patients who we really are. In this episode she shares information about what we should expect from our marketing agencies, the questions we should ask, and the importance of our websites and custom photography, video and more. Listen now to hear great tips and resources to showcase our stories, connect with our current and future patients, and establish trust with patients as we move forward with our practices!
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